As an in-house brand, Duluth Trading has long relied on print—especially its bold, personality-filled catalogs—to connect with customers. While people once ordered directly from these catalogs, today they serve as powerful brand tools to engage both new and returning audiences.

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I've had the opportunity to contribute to multiple aspects of Duluth’s print presence, including full catalog layouts, direct mail postcards, product patterns, and hang tags. Each piece balances storytelling and function—making sure every item on the page (or shelf) reflects the rugged, irreverent spirit of the brand.

CREATIVE CREDITS: