DULUTH TRADING CO.

GROW WILD campaign

Duluth Trading Company’s Grow Wild Campaign celebrated real women embracing growth—in the garden, in their communities, and in everyday life. With a focus on seasonal print drops and authentic storytelling, the campaign came to life across social, email, and paid media. I supported the campaign through concepting and design, bringing a fresh, grounded energy to every touchpoint.

CREATIVE CREDITS:

Art Direction: Lanea Martin, Simone Shafer & Genna Hanson

Design: Lindsay Castleman 

Copy: Kathryn Kersels & Gus Merwin

Photography / Video: Fresh Coast Collective