ENGWALL FLOWERS
brand refresh
A beloved Duluth floral shop for decades, Engwall Flowers underwent a rebrand to modernize its image under new ownership—while staying rooted in community. The refreshed identity features a brighter color palette, a contemporary take on the signature lily icon, and clean, sophisticated typography. The result balances elegance with approachability, appealing to both loyal patrons and a new generation of customers.
CREATIVE CREDITS:
Client: Betty Eklund
Design: Lindsay Castleman
Social Media & Execution of Merchandise: Ashley Castleman
engwall flowers
Check out our Weekly Wrap this week! Stop in to grab a bouquet for only $19.99 from Wednesday to Saturday 🌼 Comment below to reserve yours!
in the news
Engwall Flowers has been a cherished part of the Duluth, MN, community since 1876, and their dedication to excellence has been consistently recognized. They have been honored multiple times as "Best Florist" in the Northland, including consecutive wins in 2021, 2022, and 2023 .
LC
Madison, WI | USA
lcastleman99@gmail.com
218.393.5219
© 2025 by Lindsay Castleman