Duluth Trading Company turned heads with not one, but three Underwear Trade-Up events, where customers could swap their worn-out pairs for fresh Duluth underwear. The campaign spanned a high-energy two-day in-store event and a two-week social media rollout full of humor and engagement.

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I helped concept and plan the social media strategy, developed the campaign’s landing page, managed paid media execution, and even designed a custom banner that lit up the Nasdaq tower in New York City. It was a fun, full-circle brand activation designed to drive buzz, traffic, and loyalty.