LINDSAY CASTLEMAN
Brand Identity
Inspired by Alyx’s honest storytelling and natural warmth, I created a brand that feels as real and timeless as the moments she captures.
Brand Identity
We designed the branding for Vital Light Films, blending desert-inspired warmth with cinematic elegance and a preppy edge to reflect the studio’s refined yet deeply personal storytelling style.
Brand Identity
Brand identity for Event Lane, a boutique wedding and honeymoon planning service blending thoughtful celebration with refined design, inspired by the founder’s background in dance and love for organization.
BRAND DEVELOPMENT
In 2025, I helped refresh Duluth Trading Company’s beloved heritage brand—introducing new visual elements and refining its story to bring greater clarity, consistency, and personality to its signature mix of humor, grit, and Midwest values.
underwear Product DEVELOPMENT
I had the opportunity to design standout prints for Duluth Trading Company's new Buck Smooth line, which has quickly become one of their iconic underwear offerings.
This is a collection of illustrations from several branding projects!
Grow wild
Grow Wild celebrated real women and seasonal print drops through vibrant, storytelling-driven design across digital and print channels.
Backyard science
Backyard Science spotlighted Duluth’s tech-driven gear with a playful, product-first approach led by our in-house “Tech Guy,” Dale.
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THE 3RD UNDERWEAR
TRADE-UP EVENTThree events, countless laughs, and one bold offer: trade in your old underwear for a brand-new pair. Duluth Trading’s Underwear Trade-Up was a multi-channel campaign I helped bring to life—from concept to Nasdaq.
2024 HOLIDAY CAMPAIGN
The 2024 Holiday Campaign brought behind-the-scenes charm to Duluth’s one-stop gifting experience through bold, festive storytelling across social media—highlighting the warmth, humor, and hustle of the holiday season.
brand refresh
Engwall Flowers, a cherished floral shop in Duluth, MN, got a fresh new look under new ownership. I led a thoughtful rebrand that modernized the identity while honoring its deep community roots.
PRINT EDITORIAL
As a lead graphic designer for Trend Magazine at Iowa State University, I helped shape the visual identity of a student-run fashion publication—bringing editorial stories and styling concepts to life through bold, cohesive design.
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SKC ENVIROMENTAL
Woven Dreams is a collaborative design project that reimagines the area around Sporting Kansas City’s stadium—uniting architecture, interior, and graphic design around the shared energy of the fan experience.
Brand Identity
Inspired by Alyx’s honest storytelling and natural warmth, I created a brand that feels as real and timeless as the moments she captures.
Brand Identity
We designed the branding for Vital Light Films, blending desert-inspired warmth with cinematic elegance and a preppy edge to reflect the studio’s refined yet deeply personal storytelling style.
Brand Identity
Brand identity for Event Lane, a boutique wedding and honeymoon planning service blending thoughtful celebration with refined design, inspired by the founder’s background in dance and love for organization.
BRAND DEVELOPMENT
In 2025, I helped refresh Duluth Trading Company’s beloved heritage brand—introducing new visual elements and refining its story to bring greater clarity, consistency, and personality to its signature mix of humor, grit, and Midwest values.
underwear Product DEVELOPMENT
I had the opportunity to design standout prints for Duluth Trading Company's new Buck Smooth line, which has quickly become one of their iconic underwear offerings.
ILLUSTRATIONS
This is a collection of illustrations from several branding projects!
Grow wild
Grow Wild celebrated real women and seasonal print drops through vibrant, storytelling-driven design across digital and print channels.
Backyard science
Backyard Science spotlighted Duluth’s tech-driven gear with a playful, product-first approach led by our in-house “Tech Guy,” Dale.
THE 3RD UNDERWEAR
TRADE-UP EVENTThree events, countless laughs, and one bold offer: trade in your old underwear for a brand-new pair. Duluth Trading’s Underwear Trade-Up was a multi-channel campaign I helped bring to life—from concept to Nasdaq.
2024 HOLIDAY CAMPAIGN
The 2024 Holiday Campaign brought behind-the-scenes charm to Duluth’s one-stop gifting experience through bold, festive storytelling across social media—highlighting the warmth, humor, and hustle of the holiday season.
brand refresh
Engwall Flowers, a cherished floral shop in Duluth, MN, got a fresh new look under new ownership. I led a thoughtful rebrand that modernized the identity while honoring its deep community roots.
PRINT EDITORIAL
As a lead graphic designer for Trend Magazine at Iowa State University, I helped shape the visual identity of a student-run fashion publication—bringing editorial stories and styling concepts to life through bold, cohesive design.
SKC ENVIROMENTAL
Woven Dreams is a collaborative design project that reimagines the area around Sporting Kansas City’s stadium—uniting architecture, interior, and graphic design around the shared energy of the fan experience.
Location Two
info@mysite.com
123-456-7890
500 Terry Francois Street, San Francisco, CA 94158
© 2035 by Business Name.
Made with Wix Studio™
Brand Identity
Inspired by Alyx’s honest storytelling and natural warmth, I created a brand that feels as real and timeless as the moments she captures.
Brand Identity
We designed the branding for Vital Light Films, blending desert-inspired warmth with cinematic elegance and a preppy edge to reflect the studio’s refined yet deeply personal storytelling style.
Brand Identity
Brand identity for Event Lane, a boutique wedding and honeymoon planning service blending thoughtful celebration with refined design, inspired by the founder’s background in dance and love for organization.
BRAND DEVELOPMENT
In 2025, I helped refresh Duluth Trading Company’s beloved heritage brand—introducing new visual elements and refining its story to bring greater clarity, consistency, and personality to its signature mix of humor, grit, and Midwest values.
underwear Product DEVELOPMENT
I had the opportunity to design standout prints for Duluth Trading Company's new Buck Smooth line, which has quickly become one of their iconic underwear offerings.
ILLUSTRATIONS
This is a collection of illustrations from several branding projects!
Grow wild
Grow Wild celebrated real women and seasonal print drops through vibrant, storytelling-driven design across digital and print channels.
Backyard science
Backyard Science spotlighted Duluth’s tech-driven gear with a playful, product-first approach led by our in-house “Tech Guy,” Dale.
THE 3RD UNDERWEAR
TRADE-UP EVENTThree events, countless laughs, and one bold offer: trade in your old underwear for a brand-new pair. Duluth Trading’s Underwear Trade-Up was a multi-channel campaign I helped bring to life—from concept to Nasdaq.
2024 HOLIDAY CAMPAIGN
The 2024 Holiday Campaign brought behind-the-scenes charm to Duluth’s one-stop gifting experience through bold, festive storytelling across social media—highlighting the warmth, humor, and hustle of the holiday season.
brand refresh
Engwall Flowers, a cherished floral shop in Duluth, MN, got a fresh new look under new ownership. I led a thoughtful rebrand that modernized the identity while honoring its deep community roots.
PRINT EDITORIAL
As a lead graphic designer for Trend Magazine at Iowa State University, I helped shape the visual identity of a student-run fashion publication—bringing editorial stories and styling concepts to life through bold, cohesive design.
SKC ENVIROMENTAL
Woven Dreams is a collaborative design project that reimagines the area around Sporting Kansas City’s stadium—uniting architecture, interior, and graphic design around the shared energy of the fan experience.