For Event Lane, a boutique wedding and honeymoon planning service based in Charlottesville, Virginia, we created a brand identity that reflects the company’s thoughtful, intentional approach to celebration. The founder wanted to merge her love for movement rooted in her dance background with her passion for organization. The result is a design system that balances elegance and energy, combining a vintage-inspired feel with bubbly illustrations and refined, detail-oriented touches. The overall brand captures Event Lane’s essence: graceful, personal, and effortlessly coordinated.