Duluth Trading Company’s Backyard Science Campaign was all about showcasing the tech behind our gear—bringing function, innovation, and a bit of fun to the forefront. With help from our fictional “Tech Guy,” Dale, we created a campaign full of personality and practical product storytelling. I contributed to high-level concept development, led graphic execution, and managed social media and email rollout to support a strong, tech-forward spring/summer push.

CREATIVE CREDITS: