For Duluth Trading Company’s 2024 Holiday Campaign, the focus was on capturing the behind-the-scenes magic of a one-stop shop for holiday gifting. I led social media art direction shaping the visual approach for video content and campaign graphics to create a bold, festive presence across channels and support a seamless, omni-channel experience. I also developed custom set elements, including the backdrop and wrapping paper designs, to help create a cohesive, branded holiday environment.