Twins x duluth

COLLABORATION

Two Minnesota organizations built on hard work, humor, and a shared commitment to their communities. Duluth Trading Co. partnered with the Minnesota Twins and Target Field for a three-season partnership running through 2028, with Duluth becoming the official outfitter of the Twins grounds crew.

To kick off the partnership, the Duluth creative team developed the visual identity and campaign assets for a takeover night at Target Field, bringing Duluth’s irreverent personality into the ballpark through bold graphics, environmental moments, and a mascot appearance.

Going forward, Duluth will continue outfitting the grounds crew in gear made to work as hard as they do, while the creative partnership finds new ways to celebrate the humor, grit, and Minnesota roots that connect both organizations.