At Duluth Trading Company, I designed across print, product, and retail touchpoints to bring the brand’s hardworking spirit to life. From catalog layouts and printed collateral to product graphics and packaging, my role focused on translating Duluth’s bold, story-driven voice into tactile brand experiences.

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Working closely with merchandising, marketing, and product teams, I created designs that balanced humor, function, and durability—core elements of the Duluth brand. Each project was an opportunity to turn practical objects into storytelling moments while ensuring the design performed in real-world environments, from the retail floor to the customer’s toolbox.

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This work strengthened my passion for designing beyond the screen where brand identity becomes something people can hold, wear, and use every day.